ETOA (European Tour Operators Association) developing industry relationships for members using TourConnect

TourConnect is pleased to announce an agreement with ETOA (European Tour Operators Association), the leading trade association for tour operators and suppliers with business in European destinations. The agreement will allow ETOA members to access TourConnect’s global B2B tourism network, to be verified on TourConnect’s platform, and to receive discounts on the service.

“ETOA has been bringing together tour operators and suppliers through impactful B2B events for years,” said TourConnect President & Founder, Michael Herrmann. “We’re excited to help grow the relationships formed at these events, and to create new ones, by providing ETOA’s members with easy-to-use tools, year-round.”

The agreement will benefit the broad range of tourism organizations that both TourConnect and ETOA serve – hotels, attractions, tour operators, tourist boards, and more. ETOA’s 800+ members will gain access to TourConnect’s network of over 2,000 tourism organizations across 100 countries around the world. In addition, all ETOA members on TourConnect will have a ‘verified ETOA member’ logo in TourConnect’s PartnerFinder tool.

TourConnect will provide ETOA’s member with cloud-based tools to manage their B2B industry relationships in one place. This key component to the alliance shows the industry’s commitment to making technology a centerpiece of strategic plans for the future.


Mike Herrmann

Author Mike Herrmann

After beginning his career in technology, Mike moved to Sydney in 2004 to start Bonza Bike Tours. His unique combination of experience in software development and tourism helped form the vision for TourConnect. While wearing out the airspace between the US and Australia, Mike has also become an expert in sleeping in uncomfortable chairs and B-grade movies.

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